Rapid use of digital technologies has changed the business model and provided new revenue. These business structures are now very complex as compared to the traditional ones. Businesses must comply with these changes to exist in the market. These changes require advanced face recognition solutions to streamline business activities. These solutions are customizable and can be changed according to the business size. Every day, new features are added to them to make them more advanced and beneficial for the companies and customers. These solutions are user friendly, therefore their demand increased in the market.
What Does Facial Recognition Solution Do?
“Face recognizer is used to verify a face by scanning it, extracting features and then matching image with the already present template in the database”. This solution is most widely used in attendance, mobile phone locks, security and access control.
Things Consider While Choosing Online Face Verification
User must be aware of the following things while selecting digital face recognition for the business:
Businesses can enhance their accuracy by implementing digital face recognition. Traditional ways needed to confront extensive data of the companies were very time-consuming. Online face recognizers are advanced and perform their function in seconds. Companies can save money when onboarding is done through advanced solutions because their time and resources can be utilized for any other purpose.
The Performance of liveness detection for face recognition matters alot. They can perform the function of many security cameras. They save the cost of expensive workstations required for security purposes.
Online face verification system architecture plays a vital role. Edge and cloud-based facial recognizers impact its Performance. Edge-based systems are more recommended because their information no longer needs to be sent back and forth to the cloud.
- Face detection and face recognition features should be present in it. Face detection is used to identify pictures and videos of the user. Advanced facial detectors can even now detect more than one face. After face detection, they are recognized by comparing it with the template already in the database. This feature protects the customer’s privacy, as their data is secure and safe.
- Some enhanced features include anti-spoofing, in anti-spoofing, the user’s liveness is detected by facial movement. Some hackers are very advanced these days, sometimes, they present an image of the user in front of the camera to dodge it. Anti-spoofing is an advanced feature; it has entered the market to restrict the scammer’s activities. It detects If the live user is not present, this feature will reject the process.
- Mask detection checks that a face appropriately covers the face and nose; this feature is used in safety and health care departments.
- Face detection attribute is a digital face recognition system that analyzes the customer’s unique characteristics, such as age, facial expressions and gender. The outstanding thing about this feature is that it sends targeted advertisements to the customer. This solution saves the advertising cost of the businesses; when the companies know their desired customer, they have to spend less money on marketing.
Uses of Face Recognition Solution
The following are the uses of face recognition solutions:
Live facial recognition has smoothened the process of customer onboarding. Clients do not have to be in the branch, their onboarding can be done from the comfort of their home. This saves the precious time of both the company and the business. In the traditional method, the customer must bring all the documents. Those living in rural areas found it hard to travel to cities for their registration. Face Recognition Solutions has made this process simpler.
This system has also replaced ATMs; developed nations are implementing these face recognizers as ATMs. The customer has to stand in front facing the camera, scanning is done, and they are verified against their account. After verification, they can send or receive money through their bank account. According to a survey, Generation Z in 2022 prefers to use biometric payments.
Preventing Fraudulent Activities
Liveness detection for face recognition is used to control increasing digital scams. As their algorithm is robust, hackers can not easily bypass them.
Traditional ways used to cope with rivalry in businesses are not enough. With increasing business competition, owners must apply new techniques and tricks to rank their companies. If the size of the business is increased, facial recognition systems customize itself according to the demands of business. This system will not only improve the image of the business but also protect it from cyber thefts. As increasing competition in industries has also attracted the attention of scammers. So, these solutions shield companies against all kinds of penalties and comply with advanced regulations.